Cabinet Secretary Rebecca Miano has been mentioned at the center of concerns raised by influencers who say they have not been paid for work done for the Ministry of Tourism and Wildlife, with several now questioning how such partnerships are handled.
The claims have drawn attention online, with creators saying they completed agreed tasks but are still waiting for their money months later.
A number of influencers have come forward to share their experiences. They describe campaigns that began as early as October 2025, where they were involved in promoting tourism-related events organized by the ministry.
The work continued into December 2025, when influencers helped highlight the ministry’s end-of-year achievements through social media content.
Early this year, some were also part of coverage for the Tourism Open event attended by Prime Cabinet Secretary Musalia Mudavadi. Their role included creating posts, videos, and stories aimed at reaching wider audiences and encouraging interest in Kenya’s tourism sector.
According to the influencers, they were specifically asked to amplify the ministry’s messaging. They used their platforms to share updates, promote destinations, and encourage both local and international audiences to support tourism activities.
Many say they took part because they believed in the value of promoting the country. Tourism remains a key sector in Kenya’s economy, supporting jobs and generating income across different industries.
Digital promotion has become an important tool in attracting visitors.
However, despite completing their assignments, the influencers claim that payments have not been made. Some have pointed to senior officials within the ministry, including Principal Secretaries, as they seek answers. Online discussions have grown, with more creators adding their voices and calling for the settlement of pending dues.
Comments shared on social media reflect frustration, with some reminding officials that content creation is work that requires time, effort, and resources.
This is not the first time such concerns have been raised. In the past, there have been similar complaints about delayed payments involving government collaborations with digital creators. Influencers often work under tight timelines, investing in travel, equipment, and production to deliver quality content.
When payments delay or fail to come through, it disrupts their work and personal finances. Many rely on such opportunities as a source of income and career growth.
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