In Nairobi, the way young women think about marriage is changing, and a study by Mwelekeo Insights has brought this shift into focus.
The research, which looked at women aged 30 and below, shows that marriage is no longer seen as an automatic step in life or the only marker of success.
Many are choosing to prioritize their careers, financial stability, and personal freedom instead of rushing into relationships that might not align with their long-term goals.
One of the most striking findings is that 53% of the women surveyed would rather remain single. In the past, this choice might have been met with criticism, but now it represents a growing belief that single life can be just as fulfilling as marriage.
For these women, staying single means having the time and space to focus on themselves without the compromises that often come with married life.
Concerns about personal independence are also shaping decisions.
Around 60% of participants said they fear marriage could limit their freedom. Many have seen examples of women giving up their careers or personal ambitions to meet family demands, and they are determined not to repeat those sacrifices.
They prefer relationships that allow both partners to grow equally, with mutual respect for each other’s goals.
For those who are open to marriage, timing plays a big role.
45% of women said they would prefer to marry between the ages of 28 and 30, while 37% would wait until after turning 30.
This shift reflects a desire to first enjoy youth, achieve career milestones, and build financial stability before making such a commitment.
Money and career growth remain top priorities.
80% of the women value financial independence in marriage and want both partners to contribute equally, breaking away from the traditional expectation that men should be the sole providers.
51% said they would consider polygamy if it came with financial benefits, reflecting a more practical approach to marriage where economic security plays a significant role in decision-making.
Religion still influences some views, with 53% saying their beliefs shape how they see marriage.
However, education and employment have a stronger impact 67% of highly educated and employed women were less interested in marriage compared to 33% of less-educated women.
This shows that financial stability gives women greater freedom to choose the life path that works best for them.
The findings reveal that marriage is no longer a fixed expectation for young women in Nairobi. It is now just one of many possible choices an option to be taken only if it fits their personal vision for the future.
The Mwelekeo Insights have done quite a number of Surveys including:
- Men’s Attitudes Towards the Bride Price Tradition in Kenya.
- Kenyans’ confidence in President Ruto’s January 2025 cabinet appointees.
- Assessing the Impact of Kenya’s Fiscal Policies on Citizens: Public Perception, Economic Effects, and Policy Insights.
- Perception of Kenyans Aged 30 and Above Toward Gen Zs post-June 2024 Protests.
- Attitudes of women aged 30 and below toward marriage.
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